Our Team
John Lewis MBA, Founder
John Lewis focuses on Strategic Innovation and Planning, Value Chain Opportunity Analysis and Capital Funding and Business Development Strategies, drawing on his training at the MIT and IMD Entrepreneurship and Global Strategic Innovation Executive Education Programs in addition to his 30+ years of experience as a Senior Financial Management Executive in banking, financial services and consulting.
“John’s ability to take complex ideas and concepts and explain them in understandable terms and then create a concise and actionable action plan is remarkable.”
–Todd Houston, CEO and Founder Perfomance Health
John Warden, Consulting Advisor
John Warden, Founder and CEO of Venturist Inc. is an executive, strategist, planner, author, and motivational speaker whose work has had a worldwide impact in business, in the military, in government, and in education. Co-author of “Winning in Fast Time” in addition to his innovative “Promethius Procss”, Venturist has helped companies of all sizes, including Fortune 500 Companies, navigate the complexities of accelerating changes in their competitive environment.
“At a time when pseudo-gurus are saying strategy is a dead idea, John Warden and Leland Russell offer a clear, compelling case for the power of a winning strategy. As the architect of the Gulf Air War, Warden ought to know!”
— Alvin and Heidi Toffler, futurists, authors of Future Shock and Third Wave
Pete Previte, Managing Partner
Pete Previte is an experienced senior level executive specializing in growth strategies for early stage companies. As an advisory board member of GrowFL, he supports expansion of the organization focusing on strategic growth initiatives for second-stage companies throughout Florida. Pete has a diverse background in investment banking, product management and marketing, technology and operations at companies such as LexisNexis, Nielsen, AT&T, MidCap Advisors, and 451 Research in addition to a BS in Electrical Engineering from Rutgers University.
“Pete is focused on helping business owners improve, grow and exit their businesses to meet their individual needs. His involvement with GrowFL and other Florida organizations helps him provide valuable services to companies throughout the state and beyond.”
— Howard Conyack, Founder Loanlogics
Strategic Innovation and Planning
Combining the Prometheus Methodology developed by John Warden, Venturist.com, with the Methodologies developed by the MIT Entrepreneurship Development Program, 24 Advisors has created a unique approach to Strategic Innovation and Planning specifically for Founders of Startups and Early Stage Companies. The Guiding Principle is the Minimal Viable Proof of Business Model/Concept + Demand
Value Chain Opportunity Analysis
Utilizing principles developed in the joint MIT and IMD Management Executive Education Program – Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain, 24 Advisors is able to identify significant opportunities to accelerate value creation and revenue growth.
Capital Funding Strategies and Support
The Guiding Principle behind 24 Advisors Capital Funding Strategy is maximizing the retained equity position for Founders of Startups and Early Stage Companies as they move through various growth stages. We create custom, company-specific approaches for each of the following stages:
- Stage 1 – Pre-Minimal Viable Proof of Business Model/Concept
- Stage 2 – Minimal Viable Proof of Business Model/Concept + Demand Stage
- Stage 3 – Iteration of Stage 2 findings plus Go To Market Strategies
- Stage 4 – Acceleration of Product and Technical Feature Set Development plus Revenue Growth
Business Development Strategies and Support
The primary reason most businesses fail is their lack of ability to source new profitable business. This is especially true for startups and early stage companies. Building on the principles of referral based marketing, reseller channels and strategic partnership opportunities 24 Advisors has a significant network available to Founders to accelerate proving demand for their product or service.
Subject Matter Experts
Supporting our team is a cadre of Industry and Technology Subject Matter Experts. Each of these individuals is committed to the mission of 24 Advisors and has made themselves available for initial discussions with Founders interested in our various services.
Areas of Expertise
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